000 00465nam a2200181 a 4500
001 54825
005 20260219123745.0
020 _a9780471177432
040 _aAIS
_dAIS
100 _aAaker, David A
245 _aStrategic market management
082 _a658.8
250 _a4th
260 _aNew York
_bJ. Wiley & Sons
_c1995
300 _axiv, 330 p. : ill. ; ; 23 cm.
500 _aAge Group: Adult
500 _a Includes bibliographical references and index.
999 _c54825
_d54825