000 00465nam a2200181 a 4500
001 55033
005 20260219123748.0
020 _a9780471177432
040 _aAIS
_dAIS
100 _aAaker, David A
245 _aStrategic Market Management
082 _a658.8
250 _a8th
260 _aNew York
_bJ. Wiley & Sons
_c2008
300 _axiv, 322 p. : ill. ; ; 23 cm.
500 _aAge Group: Adult
500 _a Includes bibliographical references and index.
999 _c55033
_d55033