| 000 | 00627nam a2200193 a 4500 | ||
|---|---|---|---|
| 001 | 55119 | ||
| 005 | 20260219123752.0 | ||
| 020 | _a9780071214384 | ||
| 040 |
_aAIS _dAIS |
||
| 100 | _aBelch, George E. (George Eugene) | ||
| 245 | _aAdvertising and promotion: an integrated marketing communications perspective | ||
| 082 | _a659.1 | ||
| 250 | _a6th | ||
| 260 |
_aBoston _bMcGraw Hill _c2004 |
||
| 300 | _axxvi, 779, [67] p. : col. ill. ; ; 28 cm. | ||
| 650 | _a(UGB-267) Integrated marketing communications | ||
| 650 | _a(UGB-362) Global Entrepreneurship and Innovation | ||
| 440 | _aThe McGraw-Hill/Irwin series in marketing | ||
| 999 |
_c55119 _d55119 |
||