000 01232nam a2200217 a 4500
001 55574
005 20260219123800.0
020 _a9780137459933
040 _aAIS
_dAIS
100 _aDollinger, Marc J
245 _aEntrepreneurship : strategies and resources
082 _a658.4'21
250 _a2nd ed.
260 _bPrentice Hall
_cc1999
300 _axxii, 562 p. : ill. ; ; 24 cm.
500 _aAge Group: Adult
500 _a A framework for entrepreneurship -- Resources and capabilities -- The environment for entrepreneurship -- Entrepreneurial strategies -- The business plan -- Marketing the new venture -- Foundations of new venture finance -- Securing investors and structuring the deal -- Creating the organization -- Corporate venturing, networking, and franchising -- Case 1 : Prolingua -- Case 2 : Fumero Artfabrics, Inc. -- Case 3 : e-station -- Case 4 : TV Answer : an interactive video data service -- Case 5 : Blitz -- Case 6 : Bright Ideas -- Case 7 : Rubio's : home of the fish taco -- Case 8 : Suzy's Zoo -- Case 9 : Potatoquick! -- Case 10 : Windsor Industries, Inc.
500 _aIncludes bibliographical references and index.
650 _aEntrepreneurship
650 _aNew business enterprises
999 _c55574
_d55574