| 000 | 00472nam a2200181 a 4500 | ||
|---|---|---|---|
| 001 | 55623 | ||
| 005 | 20260219123801.0 | ||
| 020 | _a9780073381008 | ||
| 040 |
_aAIS _dAIS |
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| 100 | _aCravens, David W | ||
| 245 | _aStrategic marketing | ||
| 082 | _a658.802 | ||
| 250 | _a9th ed. | ||
| 260 |
_aBoston _bMcGraw-Hill Irwin _cc2009 |
||
| 300 | _axv, 784 p. : ill., map ; ; 27 cm. | ||
| 500 | _aAge Group: Adult | ||
| 500 | _a Includes bibliographical references and indexes. | ||
| 999 |
_c55623 _d55623 |
||