| 000 | 00511nam a2200169 a 4500 | ||
|---|---|---|---|
| 001 | 55624 | ||
| 005 | 20260219123801.0 | ||
| 020 | _a9780071284400 | ||
| 040 |
_aAIS _dAIS |
||
| 100 | _aBelch, George E. (George Edward), 1951- | ||
| 245 | _aAdvertising and promotion : an integrated marketing communications perspective | ||
| 082 | _a659.1 | ||
| 250 | _a8th | ||
| 260 |
_aBoston _bMcGraw-Hill Irwin _c2009 |
||
| 300 | _axxv, 838 p. : col. ill. ; ; 29 cm. | ||
| 650 | _a(UGB-267) Integrated marketing communications | ||
| 999 |
_c55624 _d55624 |
||