000			01018nam a2200241 a 4500
001			55625
005			20260219123801.0
020			_a9780074708354
040			_aAIS _dAIS
100			_aQuester, Pascale G
245			_aBasic marketing : a managerial perspective
082			_a658.800
250			_a3rd Australasian ed.
260			_aSydney _bMcGraw Hill _c2001
300			_axvi, 743 p. : ill. (some col) ; ; 28 cm.
500			_aAge Group: Adult
500			_a Audience: Tertiary students.
500			_av.1 Text -- v.2 Learning aid.
500			_aIncludes bibliographical references
500			_aPrevious ed.: Basic marketing : a managerial approach, 1997.
500			_aIncludes index.
520			_aPrepares students for taking an active part in the business world by providing them with a strategy for learning and for practice. The new edition has an even stronger emphasis on strategy planning and marketing decision process. There are over 40 mew cases drawn from the entire Asia-Pacific region.
999			_c55625 _d55625