000 00784nam a2200205 a 4500
001 55626
005 20260219123801.0
020 _a9780071121101
040 _aAIS
_dAIS
100 _aPerreault, William D
245 _aBasic marketing : a global-managerial approach
082 _a658.8
250 _a14th ed.
260 _aBoston
_bMcGraw Hill
_c2002
300 _aSystem requirements for accompanying computer laser disk: Windows 95 or higher Pentium. xxxii, 815 [28] p. : col. ill., maps ; ; 28 cm.
500 _aAge Group: Adult
500 _a Includes bibiliographical references (p. 754-810) and indexes.
500 _aA variety of multi-media instructional aids, including a Web site, are available to support the text.
440 _aMcGraw-Hill/Irwin series in marketing
999 _c55626
_d55626