| 000 | 00552nam a2200181 a 4500 | ||
|---|---|---|---|
| 001 | 55627 | ||
| 005 | 20260219123801.0 | ||
| 020 | _a9780071105897 | ||
| 040 |
_aAIS _dAIS |
||
| 100 | _aBelch, George E | ||
| 245 | _aAdvertising and promotion: an integrated marketing communications perspective | ||
| 082 | _a659.1 | ||
| 250 | _a7th | ||
| 260 |
_aBoston _bMcGraw-Hill Irwin _c2007 |
||
| 300 | _axxvi, 820 p. : col. ill. ; ; 29 cm. | ||
| 650 | _a(UGB-267) Integrated marketing communications | ||
| 650 | _a(UGB-362) Global Entrepreneurship and Innovation | ||
| 999 |
_c55627 _d55627 |
||