000 00559nam a2200181 a 4500
001 55628
005 20260219123801.0
020 _a9780130185259
040 _aAIS
_dAIS
100 _aKotler, Philip
245 _aA framework for marketing management
082 _a658.8
260 _bPrentice Hall
_cc2001
300 _axv, 352 p. : ill. ; ; 24 cm.
500 _aAge Group: Adult
500 _a Includes bibliographical references and index.
500 _a"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
999 _c55628
_d55628