000 00528nam a2200193 a 4500
001 55630
005 20260219123802.0
020 _a9780070134478
040 _aAIS
_dAIS
100 _aDouglas, Susan P
245 _aGlobal marketing strategy
082 _a658.8'48
250 _aInternational ed.
260 _aNew York
_bMcGraw Hill
_cc1995
300 _axx, 554 p. : ill. ; ; 24 cm.
500 _aAge Group: Adult
500 _a Includes bibliographical references and indexes.
440 _aMcGraw-Hill series in marketing
999 _c55630
_d55630