000 00558nam a2200193 a 4500
001 55632
005 20260219123802.0
020 _a9780030262180
040 _aAIS
_dAIS
100 _aZikmund, William G
245 _aExploring marketing research
082 _a658.83
250 _a7th ed.
260 _aFort Worth
_bDryden Press
_cc2000
300 _axxxiii, 812 p. : ill. (some col.) ; ; 29 cm.
500 _aAge Group: Adult
500 _a Includes bibliographical references (p. [797]-804) and index.
440 _aThe Dryden Press series in marketing
999 _c55632
_d55632