000 00632nam a2200193 a 4500
001 55635
005 20260219123802.0
020 _a9780324181487
040 _aAIS
_dAIS
100 _aZikmund, William G
245 _aExploring marketing research
082 _a658.83
250 _a8th ed.
260 _aMason, Ohio
_bThomson/South-Western
_cc2003
300 _axxi, 744 p. : ill. (some col.) ; ; 29 cm.
500 _aAge Group: Adult
500 _a Includes bibliographical references (p. 729-738) and index.
500 _aVarious multi-media instructional materials, including a web site, are available to supplement the text.
999 _c55635
_d55635