000 00450nam a2200181 a 4500
001 55637
005 20260219123802.0
020 _a9780471552543
040 _aAIS
_dAIS
100 _aAaker, David A
245 _aMarketing research
082 _a658.83
250 _a5th ed.
260 _aNew York
_bWiley
_cc1995
300 _axvi, 783 p.: ill.; ; 26 cm.
500 _aAge Group: Adult
500 _a Includes bibliographical references and index.
999 _c55637
_d55637