000 00676nam a2200229 a 4500
001 55639
005 20260219123802.0
020 _a9780724806867
040 _aAIS
_dAIS
100 _aKotler, Philip
245 _aMarketing
082 _a658.800
250 _a4th
240 _aMarketing : Australia and New Zealand.
260 _aSydney
_bPrentice Hall
_c1998
300 _axxiii, 910 p. : ill. (some col.) ; ; 26 cm.
500 _aAge Group: Adult
500 _a Audience: Tertiary students.
500 _aBibliography: p. 857-870.
500 _aIncludes index.
500 _aPrevious ed.: Marketing in Australia. 3rd ed. New York ; Sydney : Prentice-Hall, 1994.
999 _c55639
_d55639