000			02432nam a2200253 a 4500
001			55647
005			20260219123802.0
020			_a9780684849195
040			_aAIS _dAIS
100			_aRosensweig, Jeffrey A
245			_aWinning the Global Game: A Strategy for Linking People and Profits
082			_a658.049
260			_aNew York _bThe Free Press _c1998
300			_axii, 259 p. : ill. ; ; 25 cm.
500			_aAge Group: Adult
500			_a 9. People and Profits: A Win-Win Global Strategy for the 21st Century.
500			_aIntroduction: Globalization or "Globaloney"? -- Pt. I. Regional Aspects of (or Routes to) A Globalizing Economy. 1. The Limited World of Business at the End of the 20th Century (Traditional Triad). 2. Business Strategy into the 21st Century: Extending the Triad. 3. The Populous South: Will Markets for Growth or a Tragic Human Trap Emerge? 4. The Challenge of Development: Ending the South's Vicious Spiral -- Pt. II. The Potential of More Global Economic Progress. 5. Tomorrow's Customers: The Middle Class Goes Global (Divergent Economic Growth). 6. Strategic Focus: The Six Great Economies of the 21st Century -- Pt. III. A Global Strategy for People and Profits in the 21st Century. 7. Preparing for the Global Century: The Rationale, Route, and Tools for Diversifying Beyond the U.S. Market. A. Time-Phased Global Strategy for Business Expansion. B. Personal Global Investing Strategies. 8. 21st Century Career Strategy: Becoming a Global Manager.
500			_aIncludes bibliographical references (p. 237-245) and index.
520			_aIn the 21st century global economy, emerging nations will provide almost half of the potential customers for western goods and services, concludes international business expert Jeffrey A. Rosensweig. Drawing on extensive research, Rosensweig contends that firms with truly global strategies will profit from the untapped resources of emerging markets and at the same time improve the living standards of the world's poor. Dismissing the doomsday scenario that so-called Third World nations will continue to be mired in poverty, he argues persuasively that western executives must break out of the mindset that profitable ventures can only be found within the "Triad" of the United States, Europe, and Japan.
655			_aInternational business enterprises
655			_aManagement
655			_aEconomic forecasting
655			_aForecasting
999			_c55647 _d55647