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040 _aAIS
_dAIS
100 _aAdrian J. Slywotzky
245 _aValue Migration: How to Think Several Moves Ahead of the Competition
082 _a658.401
260 _aBoston, MA
_bHarvard Business School Press
_c1996
300 _aviii, 327 p. : ill. : ; 24 cm.
500 _aAge Group: Adult
500 _a Includes bibliographical references (p. 311-314) and index.
520 _aSlywotzky charts the path of Value Migration from obsolete to new business designs and identifies seven patterns of Value Migration that every manager should know. He demonstrates the step-by-step process by which you can evaluate your own company's situation. He reveals the specific strategic tools you can use in any company in any industry to anticipate customer changes and then design a business that will capitalize on the inevitable migration of value.\Value Migration identifies for the first time a dramatic shift in the business landscape: new, aggressive, and successful companies have taken on the giants - and are winning. Companies like Microsoft, Nucor, Starbucks, and Southwest Air have captured growth in revenue, profits, and market value from previously dominant competitors like IBM, U.S. Steel, General Foods, and United Airlines. How have they done it? Not with new products or innovative technology, but with superior business designs. These upstarts, and some nimble incumbents like Merck, have each created a business design - how they select customers, differentiate their offerings, configure their resources, go to market, and capture value - based on a strategic understanding of their customers' highest priorities.
655 _aCorporations
655 _aValuation
650 _aCorporations -- Valuation
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