| 000 | 00603nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | 55675 | ||
| 005 | 20260219123802.0 | ||
| 020 | _a9780805847154 | ||
| 040 |
_aAIS _dAIS |
||
| 100 | _aWicks, Jan LeBlanc | ||
| 245 | _aMedia management : a casebook approach | ||
| 082 | _a302.230 | ||
| 250 | _a3rd ed. | ||
| 260 |
_aMahwah, NJ _bLawrence Erlbaum _cc2004 |
||
| 300 | _ax, 326 p. : ill. ; ; 23 cm. | ||
| 500 | _aAge Group: Adult | ||
| 500 | _a Includes bibliographical references (p. 301-314) and indexes. | ||
| 650 | _aMass Media -- Management -- Case Studies | ||
| 440 | _aLEA's communication series | ||
| 999 |
_c55675 _d55675 |
||