| 000 | 00635nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | 55715 | ||
| 005 | 20260219123803.0 | ||
| 020 | _a9780131357976 | ||
| 040 |
_aAIS _dAIS |
||
| 100 | _aKotler, Philip | ||
| 100 | _aKeller, Kevin Lane | ||
| 245 | _aMarketing management | ||
| 082 | _a658.8 | ||
| 250 | _a13th | ||
| 260 |
_bPearson Prentice Hall _c2009 |
||
| 300 | _a1 v. (various pagings) : col. ill. ; ; 29 cm. | ||
| 500 | _aeBook Details: Kotler, Philip; Keller, Kevin Lane (2006) Marketing Management 12th edition | ||
| 650 | _a(UGB266) Marketing Management and Metrics | ||
| 650 | _a(UGB367) Branding and Reputation Management | ||
| 999 |
_c55715 _d55715 |
||