| 000 | 00887nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 56428 | ||
| 005 | 20260219123833.0 | ||
| 020 | _a9780273750017 | ||
| 040 |
_aAIS _dAIS |
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| 100 | _aGary Armstrong, Philip T. Kotler | ||
| 245 | _aMarketing: An Introduction | ||
| 082 | _a658.8 | ||
| 250 | _a10th | ||
| 260 |
_aUpper Saddle River, NJ _bPearson Prentice Hall _c2011 |
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| 300 | _axxxiii, 502, [118] p. : col. ill. ; ; 28 cm. | ||
| 500 | _aAge Group: Adult | ||
| 500 | _a Includes bibliographical references (p. R1-R23) and indexes. | ||
| 520 | _aHow do we get you moving? By placing you-the customer-in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. | ||
| 655 | _aBusiness | ||
| 655 | _aMarketing | ||
| 655 | _aAcademic | ||
| 655 | _aTextbooks | ||
| 655 | _aManagement | ||
| 999 |
_c56428 _d56428 |
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