000 00533nam a2200205 a 4500
001 56817
005 20260219123902.0
020 _a9780273756064
040 _aAIS
_dAIS
100 _aLovelock, Christopher
100 _aWirtz, Jochen
245 _aServices Marketing : People, Technology, Strategy.
082 _a658.8
250 _a7th
260 _aUSA
_bPrentice Hall
_c2011
300 _axv; 648p. : ill ;
500 _aAge Group: Adult
500 _a Includes Indexes, Credits and Glossary
440 _aMarketing Services
999 _c56817
_d56817