| 000 | 00895nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | 56883 | ||
| 005 | 20260219123906.0 | ||
| 020 | _a9780132453134 | ||
| 040 |
_aAIS _dAIS |
||
| 100 | _aKotler, Philip | ||
| 245 | _aMarketing for hospitality and tourism | ||
| 082 | _a647.940 | ||
| 250 | _a5th | ||
| 260 |
_aBoston ; London _bPearson _c2010 |
||
| 300 | _axxiii, 683 p. : col. ill. ; ; 28 cm. | ||
| 520 | _aPrepares students for taking an active part in the business world by providing them with a strategy for learning and for practice. The new edition has an even stronger emphasis on strategy planning and marketing decision process. There are over 40 mew cases drawn from the entire Asia-Pacific region. | ||
| 650 | _a(MASB-1902) Marketing for hospitality and tourism | ||
| 650 | _a(MASB-2901) Tourism and Hospitality Sales and Promotion | ||
| 440 | _aMcGraw-Hill/Irwin series in marketing | ||
| 999 |
_c56883 _d56883 |
||