| 000 | 01174nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 56908 | ||
| 005 | 20260219123910.0 | ||
| 020 | _a9780273750758 | ||
| 040 |
_aAIS _dAIS |
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| 100 | _aLewis, Philip | ||
| 100 | _aSaunders, Mark | ||
| 100 | _aThornhill, Adrian | ||
| 245 | _aResearch methods for business students | ||
| 082 | _a650.07 | ||
| 250 | _a6th | ||
| 260 |
_aNew York _bPrentice Hall _c2012 |
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| 300 | _ap. cm. | ||
| 500 | _aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report. | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | _a(MASB-2410) Business Research Methods | ||
| 999 |
_c56908 _d56908 |
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