000 01001nam a2200205 a 4500
001 57375
005 20260219123931.0
020 _a9780471699408
040 _aAIS
_dAIS
100 _aKrugman, C.
100 _aWright, R
245 _aGlobal meetings and exhibitions
082 _a658.022
260 _bJohn Wiley & Sons
_c2007
300 _axxiii, 263 p. : ill. ; ; 25 cm.
500 _aFundamentals of meetings, conventions, and exhibitions -- Decision factors -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Exhibiting abroad -- On-site operations -- Preparing for travel abroad -- Safety and security -- Event technology.
500 _aIncludes bibliographical references and index.
650 _a(MASB-2902) Global MICE
440 _aThe Wiley event management series
999 _c57375
_d57375