000			01204nam a2200229 a 4500
001			57521
005			20260219123936.0
020			_a9781292016627
040			_aAIS _dAIS
100			_aLewis, Philip
100			_aSaunders, Mark
100			_aThornhill, Adrian
245			_aResearch methods for business students
082			_a650.07
250			_a7th
260			_aItaly _bPearson _c2016
300			_ap. cm.
500			_aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
500			_aIncludes bibliographical references and index.
650			_a(MASB-2410) Business Research Methods
650			_a(PGBM 161) MBA PROJECT
999			_c57521 _d57521