| 000 | 01105nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 57689 | ||
| 005 | 20260219123946.0 | ||
| 020 | _a9781401309664 | ||
| 040 |
_aAIS _dAIS |
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| 100 | _aChris Anderson | ||
| 245 | _aThe Long Tail: Why the Future of Business is Selling Less of More | ||
| 082 | _a658.8`02 | ||
| 260 |
_aUSA _bHachette books _c2008 |
||
| 500 | _aAge Group: Adult | ||
| 520 | _aThe New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year. In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve. | ||
| 655 | _aBusiness | ||
| 655 | _aNonfiction | ||
| 655 | _aEconomics | ||
| 655 | _aTechnology | ||
| 655 | _aInternet | ||
| 655 | _aEntrepreneurship | ||
| 655 | _aManagement | ||
| 999 |
_c57689 _d57689 |
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