000			01248nam a2200253 a 4500
001			57690
005			20260219123946.0
020			_a9781591841418
040			_aAIS _dAIS
100			_aBattele, John
245			_aThe Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
082			_a338.7`61
260			_aUSA _bPortfolio _c2005
500			_aAge Group: Adult
520			_aWhat does the world want? According to John Battelle, a company that answers that question-in all its shades of meaning-can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing. But The Search offers much more than the inside story of Google's triumph. It's a big-picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
655			_aBusiness
655			_aNonfiction
655			_aTechnology
655			_aInternet
655			_aComputer Science
655			_aHistory
655			_aWeb
655			_aEconomics
999			_c57690 _d57690