000 00528nam a2200205 a 4500
001 57710
005 20260219123947.0
020 _a9780134085968
040 _aAIS
_dAIS
100 _aBendle, N.
100 _aFarris, P.
100 _aPreifer, P.
100 _aReibstein, D
245 _aMarketing Metrics: The Manager's Guide to Measuring Marketing Performance
082 _a658.83
250 _a3th
260 _aUSA
_bPearson
_c2016
500 _aAge Group: Adult
650 _a(UGB266) Marketing Management and Metrics
999 _c57710
_d57710