| 000 | 00624nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | 57712 | ||
| 005 | 20260219123947.0 | ||
| 020 | _a9781259921698 | ||
| 040 |
_aAIS _dAIS |
||
| 100 | _aBelch, G. | ||
| 100 | _aBelch, M | ||
| 245 | _aAdvertising and promotion: an integrated marketing communications perspective | ||
| 082 | _a659.1 | ||
| 250 | _a11th | ||
| 260 |
_aUSA _bMcGraw Hill _c2018 |
||
| 300 | _axxv, 838 p. : col. ill. ; ; 29 cm. | ||
| 650 | _a(UGB-267) Integrated marketing communications | ||
| 650 | _a(UGB-362) Global Entrepreneurship and Innovation | ||
| 650 | _a(UGB267) Integrated Marketing Communications | ||
| 999 |
_c57712 _d57712 |
||