000 00456nam a2200157 a 4500
001 57739
005 20260219123947.0
020 _a9781118883433
040 _aAIS
_dAIS
100 _aRoetzer, Paul
245 _aThe Marketing Performance blueprint: strategies and technologies to build and measure business success
082 _a658.8'02
260 _aUSA
_bWiley
_c2014
500 _aAge Group: Adult
650 _a(UGB266) Marketing Management and Metrics
999 _c57739
_d57739