000 00379nam a2200157 a 4500
001 57865
005 20260219123953.0
020 _a9780749465155
040 _aAIS
_dAIS
100 _aKapferer, Jean-Noii
245 _aThe new strategic brand management: strategic thinking
082 _a658.8`34
250 _a5th
260 _aUK
_bKogan Page
_c2015
500 _aAge Group: Adult
999 _c57865
_d57865