000			01468nam a2200157 a 4500
001			57984
005			20260219124001.0
020			_a9781851773244
040			_aAIS _dAIS
100			_aEd Pavitt
245			_aBrand New
082			_a658.827
260			_aSingapore _bV&A publications _c2001
500			_aAge Group: Adult
520			_aOriginally published to coincide with a major V&A exhibition, "Brand New" takes a look at contemporary consumer culture and the proliferation of brand identities which affect all our daily lives at the beginning of the 21st century. Ranging across fashion, design and media, "Brand New" sets out some provocative debates about brands, design and consuming habits. Five key sections look the economics and business of branding; personal and social identities in a global, commodified world; the shopping experience from mall to website and the ethical and social questions for both brand and consumer. 20 short features complement the main text, presenting snapshots of retail, branding and consumer behaviour from around the world. Critics, historians, anthropologists, sociologists, designers as well as voices from the business world offer a range of opinions on topics as diverse as shopping in China, fakes and counterfeiting, and the branding of personality. It is aimed at students and observers of modern culture and should appeal to anyone who shops as well as those with an interest in advertising, product design and fashion.
999			_c57984 _d57984