| 000 | 00714nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 58037 | ||
| 005 | 20260219124002.0 | ||
| 020 | _a9780131457577 | ||
| 040 | _aAIS | ||
| 100 | _aKotler, Philip | ||
| 100 | _aKeller, Kevin Lane | ||
| 245 | _aMarketing management | ||
| 082 | _a658.7 | ||
| 250 | _a12th | ||
| 260 |
_bPearson Prentice Hall _c2006 |
||
| 300 | _a1 v. (various pagings) : col. ill. ; ; 29 cm. | ||
| 856 | _u<WEB_URL_ROOT_PATH>/MNG06/Kotler, Keller (2006) Marketing_Management,12th ed.pdf | ||
| 650 | _a(UGB266) Marketing Management and Metrics | ||
| 650 | _a(UGB367) Branding and Reputation Management | ||
| 650 | _a(PGBM146) Value Creation in Organisations - Managing Operations and Marketing | ||
| 999 |
_c58037 _d58037 |
||