| 000 | 00466nam a2200169 a 4500 | ||
|---|---|---|---|
| 001 | 58170 | ||
| 005 | 20260219124003.0 | ||
| 020 | _a9780749450854 | ||
| 040 | _aAIS | ||
| 100 | _aKotler, Philip | ||
| 245 | _aTHE NEW STRATEGIC BRAND MANAGEMENT | ||
| 082 | _a658.8343 | ||
| 250 | _a4th | ||
| 260 |
_aLondon _bKogan Page _c2008 |
||
| 856 | _u<WEB_URL_ROOT_PATH>/MNG06/Philip Kotler The New Strategic Brand Management 4th ed...pdf | ||
| 650 | _a(PGBM147) Managing Brands | ||
| 999 |
_c58170 _d58170 |
||