000 00630nam a2200157 a 4500
001 58316
005 20260219124003.0
020 _a9781591391470
040 _aAIS
100 _aDavis Dyer, Frederick Dalzell, Rowena Olegario
245 _aRising tide: Lessons from 165 years of brand building at Procter & Gamble
082 _a338.767
260 _aUSA
_bHarvard Business School Press
_c2004
856 _u<WEB_URL_ROOT_PATH>/MNG06/Rising Tide Lessons from 165 Years of Brand Building at Procter Gamble by Davis Dyer Frederick Dalzell Rowena Olegario.pdf
650 _a(UGB234) Managing Entrepreneurship Innovation and Creativity
999 _c58316
_d58316