000			01619nam a2200277 a 4500
001			58603
005			20260219124009.0
020			_a9780241257548
040			_aAIS _dAIS
100			_aEdward De Bono
245			_aLateral Thinking: A Textbook of Creativity
082			_a153.35
260			_aGreat Britain _bPenguin Life _c2016
520			_aTHE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then? Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways. Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right. 'If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are' - Sir Richard Branson
655			_aPsychology
655			_aNonfiction
655			_aSelf Help
655			_aBusiness
655			_aPhilosophy
655			_aPersonal Development
655			_aDesign
655			_aEducation
655			_aScience
655			_aManagement
650			_a(EXD 300) Design Major Final Portfolio
999			_c58603 _d58603