000			01971nam a2200325 a 4500
001			58650
005			20260219124011.0
020			_a9780875848198
040			_aAIS _dAIS
100			_aB. Joseph Pine II
100			_aJames H. Gilmore
245			_aThe Experience Economy: Work Is Theater & Every Business a Stage
082			_a658.5'6
260			_aUSA _bHarvard Business School Press _c1999
520			_aFuture economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.
655			_aProduct management
655			_aDiversification in industry
655			_aCustomer services
655			_aBusiness
655			_aNonfiction
655			_aEconomics
655			_aEntrepreneurship
655			_aManagement
655			_aCommunication
655			_aSociology
655			_aCultural
655			_aDesign
650			_aHRM: Contemporary Issues (HRM2074-N )
650			_aGlobal Citizenship (BIN1064-N)
999			_c58650 _d58650