000			01975nam a2200349 a 4500
001			58654
005			20260219124011.0
020			_a9781422161975
040			_aAIS _dAIS
100			_aB. Joseph Pine II
100			_aJames H. Gilmore
245			_aThe Experience Economy
082			_a658.5'6
250			_aUpdated edition
260			_aUSA _bHarvard Business School Press _c2011
520			_aIn 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable-and lucrative-impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples-including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others-to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
655			_aProduct management
655			_aMarketing
655			_aDiversification in industry
655			_aCustomer services
655			_aNonfiction
655			_aBusiness
655			_aEconomics
655			_aDesign
655			_aEntrepreneurship
655			_aManagement
655			_aCommunication
655			_aSociology
655			_aCultural
650			_aHRM: Contemporary Issues (HRM2074-N )
650			_aGlobal Citizenship (BIN1064-N)
999			_c58654 _d58654