| 000 | 00799nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 58691 | ||
| 005 | 20260219124012.0 | ||
| 020 | _a9781292294865 | ||
| 040 |
_aAIS _dAIS |
||
| 100 | _aPhilip Kotler | ||
| 100 | _aGary M. Armstrong | ||
| 100 | _aMarc Oliver Opresnik | ||
| 245 | _aMarketing: An Introduction | ||
| 082 | _a658.8 | ||
| 250 | _a14th | ||
| 260 |
_aUnited Kingdom _bPearson Education Limited _c2020 |
||
| 520 | _aHow do we get you moving? By placing you-the customer-in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. | ||
| 655 | _aMarketing | ||
| 655 | _aTextbooks | ||
| 655 | _aManagement | ||
| 655 | _aBusiness | ||
| 650 | _a(MGT-103) Understanding Markets and Marketing | ||
| 999 |
_c58691 _d58691 |
||