| 000 | 00780nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 58695 | ||
| 005 | 20260219124012.0 | ||
| 020 | _a9781292341132 | ||
| 040 |
_aAIS _dAIS |
||
| 100 | _aPhilip Kotler | ||
| 100 | _aGary M. Armstrong | ||
| 245 | _aPrinciples of Marketing | ||
| 082 | _a658.8 | ||
| 250 | _a18th | ||
| 260 |
_aUnited Kingdom _bPearson Education Limited _c2021 |
||
| 520 | _a'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework. | ||
| 655 | _aBusiness | ||
| 655 | _aMarketing | ||
| 655 | _aManagement | ||
| 655 | _aTextbooks | ||
| 655 | _aEntrepreneurship | ||
| 655 | _aEconomics | ||
| 650 | _a(UGB266) Marketing Management and Metrics | ||
| 650 | _a(MGT-103) Understanding Markets and Marketing | ||
| 999 |
_c58695 _d58695 |
||