| 000 | 00643nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 58697 | ||
| 005 | 20260219124012.0 | ||
| 020 | _a9781292269566 | ||
| 040 |
_aAIS _dAIS |
||
| 100 | _aPhilip Kotler | ||
| 100 | _aGary M. Armstrong | ||
| 100 | _aLloyd C Harris | ||
| 100 | _aHongwei He | ||
| 245 | _aPrinciples of Marketing | ||
| 082 | _a658.8 | ||
| 250 | _a8th European | ||
| 260 |
_aHoboken, NJ _bPearson Education Limited _c2020 |
||
| 520 | _aRevised edition of the authors' Principles of marketing. | ||
| 655 | _aMarketing | ||
| 655 | _aTextbooks | ||
| 655 | _aBusiness | ||
| 650 | _a(MGT-103) Understanding Markets and Marketing | ||
| 999 |
_c58697 _d58697 |
||