000 00630nam a2200169 a 4500
001 58775
005 20260219124014.0
020 _a9780077169312
040 _aAIS
100 _aAlan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler
245 _aServices Marketing. Integrating Customer Focus Across the Firm
082 _a658.8
250 _a3rd
260 _bMcGraw-Hill Education
_c2016
856 _u<WEB_URL_ROOT_PATH>/MNG06/Services Marketing Integrating Customer Focus Across the Firm by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.pdf
650 _a(MASB-3133) Services marketing
999 _c58775
_d58775