| 000 | 00670nam a2200181 a 4500 | ||
|---|---|---|---|
| 001 | 58808 | ||
| 005 | 20260219124014.0 | ||
| 020 | _a9780073404868 | ||
| 040 | _aAIS | ||
| 100 | _aGeorge E. Belch, Michael A. Belch | ||
| 245 | _aAdvertising and promotion : an integrated marketing communications perspective | ||
| 082 | _a659.1 | ||
| 250 | _a9th | ||
| 260 |
_aNY _bMcGraw-Hill Irwin _c2012 |
||
| 856 | _u<WEB_URL_ROOT_PATH>/MNG06/Advertising and Promotion An Integrated Marketing Communications Perspective by George E. Belch, Michael A. Belch.pdf | ||
| 650 | _a(UGB362) Global Entrepreneurship and Innovation | ||
| 650 | _a(UGB-267) Integrated marketing communications | ||
| 999 |
_c58808 _d58808 |
||