000 01685nam a2200241 a 4500
001 58837
005 20260219124015.0
020 _a9781138223684
040 _aAIS
_dAIS
100 _aRobert T Moran
100 _aNeil Remington Abramson
245 _aManaging Cultural Differences: Global Leadership for the 21st Century
082 _a658.1
250 _a10th
260 _aNew York
_bRoutledge
_c2018
520 _aIn today's global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures is paramount to business success. This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management. Crises in the Middle East, the weakening of some emerging markets, and the value of diversity and inclusion are just a few examples of contemporary issues discussed in this text, which also introduces a completely new chapter on global business ethics. With a wealth of new examples, case studies, and online materials, this textbook is required course reading for undergraduates, postgraduates, and MBA students alike, as well as being a vital tool for anybody selling, purchasing, traveling, or working internationally.
655 _aManagement
655 _aInternational business enterprises
655 _aCross-cultural studies
655 _aAcculturation
655 _aTextbooks
650 _aInternational Business and Management (ECO2023-N )
999 _c58837
_d58837