000 00873nam a2200217 a 4500
001 58852
005 20260219124016.0
020 _a9781292205021
040 _aAIS
_dAIS
100 _aDavid Jobber
100 _aGeoffrey Lancaster
100 _aKenneth Le Meunier-FitzHugh
245 _aSelling and Sales Management
082 _a658.8/1
250 _a11th
260 _aUnited Kingdom
_bPearson
_c2019
520 _aOver the last twenty years, "Selling and Sales Management "has proved itself to be the definitive text in this exciting and fast-moving area. This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment.
655 _aSelling
655 _aSales management
650 _a(HRM3045-N) Strategic Management and Responsible Leadership
999 _c58852
_d58852