000			01737nam a2200193 a 4500
001			58856
005			20260219124016.0
020			_a9781578517077
040			_aAIS _dAIS
100			_aChristopher A. Bartlett
100			_aSumantra Ghoshal
245			_aManaging Across Borders: The Transnational Solution
082			_a658.049
260			_aBoston, MA _bHarvard Business School Press _c2002
520			_aWidely acclaimed for its perceptive insights into the management of companies operating in an international environment, "Managing Across Borders" has established itself as a landmark book. Bartlett and Ghoshal describe the emergence of a revolutionary corporate form - the transnational - and reveal how the nature of the global competitive game has fundamentally changed."Highly readable! Valuable lessons for companies in a wide range of industries and sizes-indeed, almost any organization operating several different businesses across borders." - "The Financial Times". "A fascinating book! The conclusions certainly break away from the perceived wisdom about the factors needed for success in global markets." - "Management Today". ""Managing Across Borders" makes clear that success in global strategy is as much a function of the ability to organize and manage as it is the ability to create a sound strategy. Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject." - Michael E.Porter, Bishop William Lawrence University Professor, Harvard Business School, and author of "Competitive Strategy".
655			_aBusiness
655			_aManagement
650			_a(CSE3005-N) Concepts and Principles of International Management
999			_c58856 _d58856