000			01388nam a2200229 a 4500
001			58858
005			20260219124016.0
020			_a9780198069843
040			_aAIS _dAIS
100			_aParag Kulkarni
100			_aSunita Jahirabadkar
100			_aPradip Chande
245			_aE-Business
082			_a658.872
250			_a8th
260			_aIndia _bOxford University Press _c2019
520			_aE-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with strategic aspects of e-business and illustrates them through numerous examples, exhibits, figures, and case studies. The book covers different aspects of e-business including e-business strategies, various e-business models and life cycle, business intelligence and knowledge management in Indian and global context. It also covers setting up of e-business and its management and techno-managerial aspects of running e-business. The book is equipped with real life case studies of India-based e-business companies. Users would find this book useful for its coverage of the various aspects of e-business. It would also serve as a good reference book for marketing and IT professionals and e-business practitioners.
655			_aBusiness
655			_aTextbooks
655			_aE-business
650			_aGlobal Digital Business (BIN2042-N)
999			_c58858 _d58858