000			01639nam a2200229 a 4500
001			58878
005			20260219124017.0
020			_a9781789666014
040			_aAIS _dAIS
100			_aDamian Ryan
245			_aUnderstanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
082			_a658.872
250			_a5th
260			_aUSA _bKogan Page _c2021
520			_aThe world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.
655			_aBusiness
655			_aNonfiction
655			_aTechnology
655			_aDigital marketing
655			_aMarketing
650			_a(BIN3025-N) Emerging Technologies for the Enterprise
999			_c58878 _d58878