000			02548nam a2200229 a 4500
001			58950
005			20260219124018.0
020			_a9783319994550
040			_aAIS
100			_aHermann Simon
100			_aMartin Fassnacht
245			_aPrice Management Strategy, Analysis, Decision, Implementation
082			_a658.816
250			_a1st
260			_aSwitzerland _bSpringer _c2018
520			_aIn this book, the world's foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of "price theory" and "price policy," the authors coined the term "price management" to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a "bible" for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike.
856			_u<WEB_URL_ROOT_PATH>/MNG06/Price Management Strategy, Analysis, Decision, Implementation by Simon, Hermann, Fassnacht, Martin ..pdf
655			_aBusiness
655			_aEconomics
655			_aNonfiction
655			_aPricing
999			_c58950 _d58950