000			01878nam a2200217 a 4500
001			58952
005			20260219124018.0
020			_a9780814415177
040			_aAIS
100			_aDale Furtwengler
245			_aPricing for Profit : How to Command Higher Prices for your Products and Services
082			_a68.8'16
250			_a1st
260			_aUSA _bAMACOM _c2010
520			_aMany small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. The good news is that a business can command almost any price it chooses by focusing on the value--not the cost--to the customer. Pricing for Profit shows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers. Readers will learn how to: - Quantify the value of their products or services - Distinguish between price buyers and value buyers - Bundle their offerings for competitive advantage and increased customer value - Craft a powerful marketing message that communicates value - Generate more unit sales and close more sales overall, at higher prices - Make more money with less effort Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for businesspeople who want to be well-paid for the value they provide.
856			_u<WEB_URL_ROOT_PATH>/MNG06/Pricing for Profit How to Command Higher Prices for Your Products and Services by Dale Furtwengler.pdf
655			_aMarketing
655			_aNonfiction
655			_aPricing
655			_aBusiness
999			_c58952 _d58952